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Using digital to make the future bright

PwC insights

Harnessing Digital for Crisis Situations

52% of companies do not have any kind of social media crisis communications plan in place according to a PwC survey [1]

Technology and digital adoption has radically changed the face of how crisis situations are reported and unfold. Rolling 24 hour news coverage, blogs and social media provide real-time reporting from those closest to them. Even examples of poor customer service can go

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PwC insights

The most extraordinary technology of all

‘It is impossible to contemplate the progress…in Great Britain within the last 30 years without wonder and astonishment. Its rapidity…exceeds all credibility.’

So wrote Patrick Colquhoun in 1814[1] of the transformation of the manufacturing sector at the height of the Industrial Revolution. The digital revolution we’re living through has brought changes of a similar magnitude in a shorter amount of time.

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PwC insights

The 3 waves of digital development

The changing tides of our digital world and the opportunities ahead

First wave: economy of products and services

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PwC insights

How much is a digital life worth anyway?

We would never dream of leaving our belongings outside our house. So why are consumers so blasé about their digital assets; and what should businesses do about protecting their own?

Although we may not even be aware of it, we are all living double lives – one in the real world, and one online.

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PwC insights

Digital natives. Who are they and how will they affect your business?

Over the last few years, business has changed at an astonishing rate. This change has been triggered by the explosion of digital technology in four key areas…

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