How will the digital advertising industry respond to the recent rise of ad blockers? Have ad blockers undermined the ecosystem or forced the industry to re-evaluate how it engages with its audience?Read on
The beta blog
< The beta blog | 15 Sep 2015
Open sesame - why the digital world needs to share geospatial data
Until Christopher Columbus proved them wrong, everyone thought the world was flat. More than 500 years on, we’re still mapping the world, but in very different ways and we’ve got a lot more tools and technologies to help us. Geospatial data – the application of statistical analysis and other informational techniques to data that has a geographical or geospatial aspect – turns two-dimensional information about latitude and longitude into a much more accurate three-dimensional proposition.Read on
< The beta blog | 09 Sep 2015
Strategy made simple in a digital world
I’m an enthusiast. When I was young it was aeroplanes, then for years it was business strategy. Now, it’s digital. Though it would probably be more accurate to say that my second passion has morphed into my third - because these days, business strategy is digital. Or as we say in PwC, you no longer need a digital strategy, you need a business strategy for a digital age.Read on
< The beta blog | 11 Nov 2014
Digital technologies are allowing insurers to take customer connection to a new level
In the mid-2000s price comparison websites changed the insurance market. They shifted power into the hands of the customer by providing the ability to access and compare information and research for free. But since then insurers have wrestled with the challenges faced by the digital age. Insurers have struggled to build customer loyalty in what is now a highly price conscious and high-switching UK market, and many have struggled to engage customers to meet their changing demands.Read on
< The beta blog | 22 Oct 2014
Big Data: Big Danger?
On Sunday 19 October I took part in the Institute of Ideas' annual Battle of Ideas at the Barbican which aims to encourage free-thinking and open-ended public discussion on a range of topical subjects. PwC is a proud sponsor of this yearly event.Read on
< The beta blog | 09 Oct 2014
In a world that's in beta, are new consumer risks looming just around the corner?
As the volume of digital interactions between people & businesses continues to grow, so does the amount of data created and available to those businesses. The challenge of analysing that data for commercial gain is becoming ever more urgent and apparent, as organisations seek ways to derive value from this expanding asset.Read on
< The beta blog | 01 Oct 2014
What's the key to social media success?
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, while social media offers a large number of opportunities, the key to achieving success is to have a well thought through strategy that is underpinned by good governance and risk management.Read on