UK industry needs to see digital technology as more of an opportunity and less of a threat. With the worldwide web invented by a Brit, the UK has got rather used to thinking itself in the vanguard of digital technology. Which means our latest Digital IQ survey will come as a nasty shock.Read on
The beta blog
< The beta blog | 15 Sep 2015
Open sesame - why the digital world needs to share geospatial data
Until Christopher Columbus proved them wrong, everyone thought the world was flat. More than 500 years on, we’re still mapping the world, but in very different ways and we’ve got a lot more tools and technologies to help us. Geospatial data – the application of statistical analysis and other informational techniques to data that has a geographical or geospatial aspect – turns two-dimensional information about latitude and longitude into a much more accurate three-dimensional proposition.Read on
< The beta blog | 09 Sep 2015
Strategy made simple in a digital world
I’m an enthusiast. When I was young it was aeroplanes, then for years it was business strategy. Now, it’s digital. Though it would probably be more accurate to say that my second passion has morphed into my third - because these days, business strategy is dRead on
< The beta blog | 11 Nov 2014
Digital technologies are allowing insurers to take customer connection to a new level
In the mid-2000s price comparison websites changed the insurance market. They shifted power into the hands of the customer by providing the ability to access and compare information and research for free. But since then insurers have wrestled with the challenges facedRead on
< The beta blog | 22 Oct 2014
Big Data: Big Danger?
On Sunday 19 October I took part in the Institute of Ideas' annual Battle of Ideas at the Barbican which aims to encourage free-thinking and open-ended public discussion on a range of topical subjects. PwC is a proud sponsor of this yearly event.Read on
< The beta blog | 09 Oct 2014
In a world that's in beta, are new consumer risks looming just around the corner?
As the volume of digital interactions between people & businesses continues to grow, so does the amount of data created and available to those businesses. The challenge of analysing that data for commercial gain is becoming ever more urgent and apparent, as organisaRead on
< The beta blog | 01 Oct 2014
What's the key to social media success?
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, whiRead on