In the mid-2000s price comparison websites changed the insurance market. They shifted power into the hands of the customer by providing the ability to access and compare information and research for free. But since then insurers have wrestled with the challenges faced by the digital age. Insurers have struggled to build customer loyalty in what is now a highly price conscious and high-switching UK market, and many have struggled to engage customers to meet their changing demands.Read on
The beta blog
< The beta blog | 11 Nov 2014
Digital technologies are allowing insurers to take customer connection to a new level
< The beta blog | 22 Oct 2014
Big Data: Big Danger?
On Sunday 19 October I took part in the Institute of Ideas' annual Battle of Ideas at the Barbican which aims to encourage free-thinking and open-ended public discussion on a range of topical subjects. PwC is a proud sponsor of this yearly event.Read on
< The beta blog | 09 Oct 2014
In a world that's in beta, are new consumer risks looming just around the corner?
As the volume of digital interactions between people & businesses continues to grow, so does the amount of data created and available to those businesses. The challenge of analysing that data for commercial gain is becoming ever more urgent and apparent, as organisations seek ways to derive value from this expanding asset.Read on
< The beta blog | 01 Oct 2014
What's the key to social media success?
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, while social media offers a large number of opportunities, the key to achieving success is to have a well thought through strategy that is underpinned by good governance and risk management.Read on
< The beta blog | 06 Aug 2014
Will commerce on social media erode digital trust?
Some of the leading social networks have recently announced that they will allow users to purchase products through their networks at the click of a button. This is good news for advertisers as it will give them enhanced metrics that allow them to measure return on investment and how social media can ultimately lead to sales.Read on
< The beta blog | 23 Jul 2014
In a world in beta are we exposing too much about ourselves online?
We often try to keep certain details about ourselves off the internet, myself included. A common piece of information that many people like to keep hidden is their date of birth. Perhaps you have diligently configured your Facebook account to hide the year to make it hard to work out your age, or perhaps you’ve hidden the entire date.Read on
< The beta blog | 19 May 2014
As spending gets clickier, VAT gets trickier
As the competition for online consumer spend intensifies, it’s inevitable that new routes to market, distribution channels and payment mechanisms will evolve as suppliers seek out new and innovative ways of reaching as many potential customers as possible and develop means to make it easy and convenient to transact with them ‘in the moment’ (the one click panacea).Read on