In the mid-2000s price comparison websites changed the insurance market. They shifted power into the hands of the customer by providing the ability to access and compare information and research for free. But since then insurers have wrestled with the challenges facedRead on
The beta blog
< The beta blog | 11 Nov 2014
Digital technologies are allowing insurers to take customer connection to a new level
< The beta blog | 22 Oct 2014
Big Data: Big Danger?
On Sunday 19 October I took part in the Institute of Ideas' annual Battle of Ideas at the Barbican which aims to encourage free-thinking and open-ended public discussion on a range of topical subjects. PwC is a proud sponsor of this yearly event.
The other panellists forRead on
< The beta blog | 09 Oct 2014
In a world that's in beta, are new consumer risks looming just around the corner?
As the volume of digital interactions between people & businesses continues to grow, so does the amount of data created and available to those businesses. The challenge of analysing that data for commercial gain is becoming ever more urgent and apparent, as organisaRead on
< The beta blog | 07 Oct 2014
CCO Questions #5: Will transparency harm the trust customers have in you?
“The true test of a man’s character is what he does when no one is watching.”
So said John Wooden, pretty much the most successful US basketball coach of all time and a double hall of fame inductee. Wooden had a knack for simple quotable statements that inspired hiRead on
< The beta blog | 01 Oct 2014
What's the key to social media success?
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, whiRead on
< The beta blog | 11 Sep 2014
20 Questions for the CCO: #4 Have you adapted to the visual world?
According to trade body IMRG, UK online spending will rise by 17% this year. That’s a whopping £107bn of products we’ll buy without necessarily seeing or touching.
What’s interesting is that we haven’t changed (our need for a deeper experience of a product beforRead on
< The beta blog | 06 Aug 2014
Will commerce on social media erode digital trust?
Some of the leading social networks have recently announced that they will allow users to purchase products through their networks at the click of a button. This is good news for advertisers as it will give them enhanced metrics that allow them to measure return on invRead on
< The beta blog | 23 Jul 2014
In a world in beta are we exposing too much about ourselves online?
We often try to keep certain details about ourselves off the internet, myself included. A common piece of information that many people like to keep hidden is their date of birth. Perhaps you have diligently configured your Facebook account to hide the year to make it haRead on
< The beta blog | 19 May 2014
As spending gets clickier, VAT gets trickier
As the competition for online consumer spend intensifies, it’s inevitable that new routes to market, distribution channels and payment mechanisms will evolve as suppliers seek out new and innovative ways of reaching as many potential customersRead on