UK industry needs to see digital technology as more of an opportunity and less of a threat. With the worldwide web invented by a Brit, the UK has got rather used to thinking itself in the vanguard of digital technology. Which means our latest Digital IQ survey will come as a nasty shock.
The beta blog
How will the digital advertising industry respond to the recent rise of ad blockers? Have ad blockers undermined the ecosystem or forced the industry to re-evaluate how it engages with its audience?
< The beta blog | 15 Sep 2015
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Until Christopher Columbus proved them wrong, everyone thought the world was flat. More than 500 years on, we’re still mapping the world, but in very different ways and we’ve got a lot more tools and technologies to help us. Geospatial data – the application of statistical analysis and other informational techniques to data that has a geographical or geospatial aspect – turns two-dimensional information about latitude and longitude into a much more accurate three-dimensional proposition.
I’m an enthusiast. When I was young it was aeroplanes, then for years it was business strategy. Now, it’s digital. Though it would probably be more accurate to say that my second passion has morphed into my third - because these days, business strategy is d
We recently held a two day conference for Heads of Reward from some of the largest companies in the UK, Europe and South Africa on the theme of Creating a Reward Strategy for a Digital Age.
< The beta blog | 11 Nov 2014
In the mid-2000s price comparison websites changed the insurance market. They shifted power into the hands of the customer by providing the ability to access and compare information and research for free. But since then insurers have wrestled with the challenges faced
On Sunday 19 October I took part in the Institute of Ideas' annual Battle of Ideas at the Barbican which aims to encourage free-thinking and open-ended public discussion on a range of topical subjects. PwC is a proud sponsor of this yearly event.
< The beta blog | 09 Oct 2014
As the volume of digital interactions between people & businesses continues to grow, so does the amount of data created and available to those businesses. The challenge of analysing that data for commercial gain is becoming ever more urgent and apparent, as organisa
< The beta blog | 07 Oct 2014
“The true test of a man’s character is what he does when no one is watching.”
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, whi
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