The world is in beta

The beta blog

< The beta blog | 24 Nov 2015

The Hive: A new creative space for the digital age

The Hive is a new investment from PwC and Google that allows us to help businesses to innovate and develop new ways of working and new business opportunities across EMEA. It includes PwC’s first ‘Google Lab’ in Europe, providing a specialist hub that brings together the best talent of our global firm to tackle the biggest challenges.

Read on

< The beta blog | 20 Nov 2015

Investing in tomorrow’s megabrands today

​Entrepreneurs have always been the bedrock of economic activity, but never more so than now. And, thanks to digital technology, a whole new generation of ‘micro-nationals’ are operating on a global scale, and effectively competing with corporations thousands of times their size.

Read on

< The beta blog | 18 Nov 2015

The wisdom of the crowd? Why crowdfunding is here to stay

Crowdfunding has been a true game-changer of the digital age, but is this $35bn industry here to stay? Why do so many projects fail? And what should investors be aware of?

Read on

< The beta blog | 16 Nov 2015

Time for the uber tax collector?

​One of the knock-on effects of digital technology is that it’s pushing us away from traditional employment and towards a network of self-employed relationships – what is often referred to as the ‘gig economy’. Digital technology is especially adept at matching people to opportunities; from Uber drivers and Airbnb members to ebay traders, work isn’t what it used to be.

Read on

< The beta blog | 16 Nov 2015

International tax law: Time for a parking ticket?

​I’ve written in the past about the challenges of applying industrial-age tax rules to digital age businesses. It’s one of the biggest problems the tax authorities face, but recently the debate in the press has focused on whether digital businesses pay the right amount of tax, rarely do these articles talk about the difficulty that businesses in general, and digital businesses in particular, have in interpreting those rules to calculate the right amount of tax.

Read on

< The beta blog | 12 Nov 2015

Adapting to a changing digital economy - BEPS

The BEPS Digital Economy Report provides a good summary of how the international tax system developed and why the digital economy causes tensions. It deals with the concern that the international tax rules cannot cope with the new types of businesses which are being created in response to the internet and, in particular, the mobile internet.

Read on

< The beta blog | 03 Nov 2015

PwC's ‘The world in beta’ campaign scoops a Drum Dadi Award 2015

We are delighted to share the details of yet another prestigious award win for The world is in beta; PwC's UK firm-wide campaign that showcases our expertise and knowhow in the technology and digital arena. The Drum Dadi Awards celebrate the successes of companies at the forefront of digital, and our campaign picked up the award for the best 'Professional Services Website, App or Campaign'.

Read on

< The beta blog | 21 Oct 2015

To be digitally fit, you need to be digitally trusted

Moving processes into the digital world isn’t just about moving the paper world into the electronic sphere, doing the same things online. Digital offers the potential for you to be faster, more agile and more creative than you’ve ever been before. Going digital offers opportunities to optimise processes; make them more cost-efficient, faster and environmentally friendly. Embracing the opportunities digital brings is the only way to stay competitive. Trust is an essential part of that.

Read on

< The beta blog | 19 Oct 2015

What have the ad blockers taught us?

How will the digital advertising industry respond to the recent rise of ad blockers? Have ad blockers undermined the ecosystem or forced the industry to re-evaluate how it engages with its audience?

Read on

< The beta blog | 15 Oct 2015

A new Digital Banking channel - Open APIs

The next generation of Digital banking will see banking products and data integrated within Customer outcome based Apps rather than the native banking App’s we see today. This heralds a new distribution channel for Banking, enabled by public API’s that can be used to create new marketplaces and business models around the bank

Read on
Back to top